Advanced Diploma in Marketing and Sales Management (ADMSM) is a degree equivalent programme. This program is conducted by Asian Institute of Management of Management & Technology (AIMT) which is the national apex body in the field of professional management in Sri Lanka.
Advanced Diploma in Marketing & Sales Management:
Programme consists of;
- 21 Compulsory / core subjects
- 01 Optional subject
- Individual Research Project
- Objectives of the Programme
The main objective is to provide students with knowledge, understanding and skills relevant to the demands placed by both advanced learning programmes such as the Master of Business Administration (MBA) degree and as well as modern employment entry qualifications demanded by leading sectorial and service organizations in Sri Lanka and abroad. To achieve this AIMT aims to offer a stimulating, challenging but supportive learning environment for the students and to encourage autonomous learning.
- Programme Learning Outcomes
Upon successful completion of the programme, the students should be able to obtain AIMT Advanced Diploma in Marketing &
- Sales Management
Which is equivalent to a basic three (3) year degree in terms of credit requirements.
- Programme Duration
This is a one year programme and comprises of 2 semesters. The programme is normally delivered in two semesters. All assessments and reassessments must be completed within the eligibility period of time, which is five years from commencement of the programme.
The Advance Diploma in Marketing & Sales Management
Is a Two-semester Programme which shall be completed within a one-year period .The titles and course codes of the course modules that shall be offered in the First and Second semesters of the Advance Diploma in Marketing & Sales Management
Programme is As follows:
- Semester Titles and Course Codes, Course Title, No of Credits DM141
- Elementary marketing
- Basic principles of management
- Basic statistics for marketers
- Elementary economics for marketers
- Understanding the marketing environment
- Second Semester
- Sales skills and handling customers
- Developing brands
- Project Report
Credit Distribution
Total number of Credits is 30. First year 20 credits, Second year 20 credits and with the optional subject and submission of an individual research project (dissertation)
Note: 1 Credit is equal to 15 hrs. of lectures or 30 hrs. of practical training
Entry Requirements
- GCE A/L (Any Stream is acceptable)
- GCE O/L
- Working knowledge in English is preferred
- Working experience or Internship in any discipline is preferred.
NB: Any other entry qualifications are acceptable subject to the discretionary approval of Academic Syndicate / Board of Management (BOM)
